Thriving in my role as a full-time Graphic Designer and Social Media Content Creator at Skinkandy, I embraced a dynamic set of responsibilities. My daily tasks involved crafting captivating text, image, and video content for our social media platforms, which often led me to exciting journeys across Australia in search of inspiration.
Beyond content creation, I took charge of meticulously planning and scheduling social media posts, ensuring a consistent and engaging online presence. Collaborating closely with the marketing team, I honed my graphic design skills, contributing visually stunning elements to our marketing campaigns.
In the spirit of collaboration, I co-created and implemented social media strategies that seamlessly aligned with the overarching marketing goals. Embracing data-driven decision-making, I regularly analyzed and reported on the organic performance of our social media efforts, providing valuable insights for optimization.
Recognizing the importance of community engagement, I actively interacted with our followers, responding to comments and fostering a sense of connection. In this dynamic role, I not only met but exceeded the challenges, bringing creativity and professionalism to every aspect of my work at Skinkandy.
SkinKandy
Brand Photoshoots
One standout accomplishment in my recent endeavours was the complete in-store asset overhaul for SkinKandy Piercings & Jewellery. This comprehensive project encompassed a new brand shoot, bay design, lightboxes, clinic posters, and decals.
Effective stakeholder management played a pivotal role throughout this undertaking. I collaborated closely with the marketing, management, and compliance teams, in addition to forging strong connections with printers and suppliers. This collaborative effort ensured an outcome that not only met but exceeded the expectations of all involved parties.
At its core, the objective of this project was to elevate the customer experience, infuse vibrancy into the stores, and maintain marketing assets that are both current and relevant. I'm thrilled to share that this initiative has now been successfully implemented across 60 stores nationwide.
